Online video and marketing go together like fish and chips, and the proof is in the statistics: When B2C consumers were asked if they found videos beneficial, 90% of them indicated that they were instrumental in the decision-making process. Plus, the average viewer stated that they were exposed to video marketing 30+ times per month!

The main benefit of a video is the visual aspect; it can concisely convey a large chunk of information and insight in a very short period of time, whilst engaging the viewer in an enjoyable format. It is for this reason that B2B organisations are beginning to use video as part of their content marketing strategy and in turn reeking the benefits.  According to the Web Video Marketing Council, three quarters of B2B companies that use video say that it has a positive impact on their bottom lines.


There have been tremendous advancements in animation over the years, with companies now able to create a customised, animated video to showcase their brand for an affordable price.

The beauty of animation is that it doesn’t have to adhere to the limitations that are present in live action films or TV shows. By having an animated video, you can let your creative juices flow and the only limitations you will really come across are those of your own imagination. There are a magnitude of tools available to you that will help to create an engaging marketing video that directly communicate with your customers and manage to hold their attention.

Having an animated video is an excellent way of effectively communicating complicated concepts and breaking them down into more manageable chunks, so, it is no surprise that they are popular with technology / SaaS companies. Even having a gif which runs on a loop can be a very strong visual aid of actually showing people how something works as a pose to trying to explain it for yourself.

It seems to be in human nature that when we open an internet browser, no matter what task we are supposed to be doing, that our attention span goes out the window. When we are browsing online, we sometimes need something that is going to grab our attention from the offset. It is for this reason that animation is perfect when it comes to your content marketing strategy as they are fun – normally under 60 second – snippets of information that are both engaging and informative. People are aware of this, and will be more tempted to click play, watch a few seconds worth of content and finish with palpable information.

Virtual Reality and 360-Degree-Video

Another avenue of video production is virtual reality and 360-degree-video. In essence, virtual reality is the act of immersing the viewer smack bang in the centre of the of the action. However, instead of watching it from your two-dimensional telly, you are fully engulfed in the scene and can look around at whatever you want.

Google began pioneering the virtual reality and 360-degree-video a couple of years ago, upon the release of their affordable Google Cardboard – their own virtual reality viewer.

There are still quite a few blips at the moment which are standing between virtual reality hitting the mass audience, mainly how much it costs, yet it is still only going to be a matter of time before this technology becomes more widespread and drops in price. Fortunately for us, Facebook is the first to get the ball rolling on making this technology more affordable. Facebook Oculus, who have heavily invested into this market, announced on March 1st 2017 that they would lower their prices.

Here are some examples of VR video marketing examples to give you an idea of which the direction the market is going:

  • Lowe’s Holoroom is a prime example of how beneficial virtual reality can be in business. Simply put, it allows you to design the home of your dreams online. Then, once you have finished designing, you will find yourself already in a store that has everything that you need at your fingertips.
  • Altoura VR is an innovative tool for real estate companies as its VR app that allows realtors to put all of their content into the one place before converting it all into a virtually reality version.
  • Live Nation – This is an exciting one as they have declared that they will live stream concerts via its Live Nation channel for the NextVR app which is available on Oculus Rift, Samsung Gear VR and Hulu.

The reason it has become so popular is because the average user wants to have an immersive experience where they feel they can connect with a brand or product as a pose to the reality of sitting and staring at a computer screen.

As it is still quite expensive, VR may not be realistic for most businesses, yet you could still incorporate it into your marketing strategy.

The world of video is constantly evolving, which means that this article will be as well. If you have noticed anything that we may have missed or alternatively would like us to provide some more information on the areas we have touched upon, then please send us an email to info@increasethewedge.com and we can make amendments and then incorporate it!

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