There are different online paid-for advertising options that can drive more traffic to your website, and we can help advise you on what’s best for your business and budget.
Google Adwords are pay per click advertising campaigns which can help get your
company website shown on the first page of the Google search engine results.
If someone searches on Google using keywords that match those in your Adwords
campaign, your advert will be displayed above, or to the right of the organic search results, alongside other relevant adverts. Adverts are shown with a yellow ‘AD’ symbol alongside them.
If the searcher likes your text ad, they will click on it and land on your website. Then you only pay for the number of times someone clicks on your advert.
Google Adwords can be very effective at driving more traffic to your website quickly.
However there are thousands of other companies using Adwords, all trying for top position in the search engine results. Furthermore, the set up of Google Adwords campaigns has to be carefully managed to ensure that they are effective within budgetary constraints.
Facebook Adverts are paid for adverts on Facebook. They look similar to regular posts – with an image and supporting text – and can link through to your website. The real beauty of the Facebook adverts is that they are inexpensive and the various ‘audience targeting’ options enables your ads to be only shown to your target market.
Increase The Wedge is fully conversant in Google Adwords and Facebook advertising options. We can:
- advise you on the best options for your business
- set up effective advertising campaigns to bring new leads your way
- regularly monitor the campaigns and adjust as necessary
- ensure campaigns run within budget
If you want to discover how Google Adwords and Facebook advertising can generate more leads for your business, or if you simply find yourself thinking ‘how can I make money from my website?’ then contact us now for a free consultation.