A few years ago, social media was in its infancy – Facebook was only made widely available in 2006. But as the hands of time have marched sociably forward, having a company presence on social media is more than the norm – it is expected by your clients.
Many people who want to check out a brand or contact a company automatically turn to Twitter or Facebook. And if your company isn’t there your potential customers will start to doubt that you are a real, credible company, and get frustrated that they can’t simply tweet or message you with a quick question.
But there is far more to social media than having a company page or two. Managed effectively, social media platforms can
- increase your brand awareness
- drive traffic to your website
- help make sales
- allow you to communicate with your audience in real time
- enable you to nip customer complaints in the bud
- enable you to easily monitor just how popular your brand is
The trick with social media is to use it wisely and not spread yourself too thinly. Increase The Wedge understands the advantages and disadvantages of the different social media sites and keeps up to date with current advances.
We can create a social media strategy just for you which will:
- be most appropriate to your target market
- meet your company objectives
- suit your resources
We will provide you with clear instructions to help you find your social voice – and harness the power of the most appropriate social media websites for your business.
If you want to discuss your social media strategy, then contact us now for a free consultation.