If you have found yourself thinking “how can I get traffic to my website” then you may well have looked into SEO, or Search Engine Optimisation, but if you’re not completely sure what it means, here is the overview.
When someone searches on the internet – using a search engine such as Google, Bing or Yahoo! etc – a list of website results is shown which best match the user’s search terms. The higher a result ranks in the search results, the more likely the user will click on it – search results after about page 2 or 3 rarely get a look in.
Therefore to drive more traffic to your website, you need to rank highly in the search results.
SEO is normally split into two categories:
- organic search
- pay per click (PPC)
Organic search results are those which pop up in the search engine results. The highest ranking websites appear in the top positioned because they are deemed (by the search engine) to be most relevant to what the searcher is looking for (based on the keywords used in the search).
PPC is, as the name suggests, paid adverts which appear above and to the right hand side of the organic search results. Only if a searcher clicks on the advert does the advertiser need to pay a fee – which is made directly to the search engine company.
Increase The Wedge can help your business rank higher in the search engine results by
- carrying out search engine optimisation on your website using best current practices
- setting up PPC campaigns
We will define a strategy that best utilises your budget and gives the best return on investment.
If you want to discuss how to improve your website rankings in the search engine results, then contact us now for a free consultation.