In short, long tail SEO is the act of targeting very specific niche searchable terms or keywords. They usually comprise of three words plus, and due to their low competition, are much easier to rank.
Although this SEO technique is obscure, it is a very powerful technique when attempting to increase organic search traffic for your business. For the most part, people use the first words that come to them and the obvious choices, which in turn are the most competitive. There have been numerous studies in the SEO world which suggest that compared to “top” keywords, long-tail keywords bring in more combined traffic, are easier to rank for and convert more visitors per customer. What’s not to like?
Virtually every product has a market, regardless of how small it may be. By using a long-tail SEO strategy, you can get your website in front of a more specific audience. This strategy can then be repeated and implemented for every product you wish to promote. To be successful it is important to not only use top keywords, but also generic keywords to build your long-tale strategy for your various products. Make sure to get a website report and analyse it to see how these keywords begin to appear so you can make any necessary changes accordingly.