Having a website that looks the business and is visually appealing is incredibly important as it gives a user an insight into the business, gives them a sense of credibility and helps to both establish and cement your brand.

This makes your business more recognisable and in turn helps to build a sense of trust. Usability, however, is equally important and it is what marks the difference between a user staying on your website and quickly jumping ship. There are many variables to consider to ensure that your website is well rounded and ticks all of the boxes. Here are a few that we believe to be crucial:

Catering to All Devices

In the past, when designing a website, the only thing you would have to worry about it how it looks on the screen in front of you. You would know that other than the size of the screen, the content would look the same. However, there are now an abundance of mobile devices all of which display content differently. Also, with Google now pushing everyone to optimise their websites for mobile devices, it is important that the usability of your website is just as good on a laptop as it is on a smartphone. To find out if your website is mobile friendly, contact us today.

Important Call to Actions

There are various types of websites that people want for varying needs or business requirements. Sometimes, it may be a simple brochure website that is there to give people an impression of the company and to offer some basic important information about the business. The call to action here may be filling in a contact form or making an enquiry. Alternatively, an e-commerce website would also have information about the business but would primarily used to sell products as a call to action.

In essence, the call to action on your website is the element that would make a user want to engage with your website and to take action. Always make sure it is noticeable, clearly labelled and that it works easily and effectively. We normally operate by a three click rule – from entering a website, a user should be able to follow your call to action with three clicks from any page.

Speed it Up

We live in an impatient era. Most people have access to a smart device of some sort and the ability to search the internet as quickly as they take their device out of their pocket. So, the speed of your website is extremely important. A recent study by Kissmetrics has ascertained that 47 percent of consumers expect a web page to load in under two seconds. The problem is, with there being so many alternative companies offering the same thing as you, they will leave your website and go to your competition which is able to cater to them faster.

If you are having issues with how long it takes for your website to load, it can be down to a number of issues including your website needing tidying up in the back end to the servers your website is hosted with not being very responsive. Increase the Wedge can perform a thorough report on your website to pinpoint what is slowing you down. Get in touch today to find out more.

Navigating with Ease

It is crucial that your website displays everything you need it to clearly without it being too overcrowded. This can distract a user’s attention and effectively divert them from your call to actions, leading them to being confused and frustrated. If your website is used to generate sales or enquiries, it is imperative that people can do just that.

Make Your Content Manageable

We have all been onto a website before where all of the text is displayed in bulk without any visual aids or structure in place to make it more digestible. It can feel overwhelming and lead to difficulty concentrating and in turn loss of interest. Content is King – not only is the structuring important, but it also needs to be engaging content that will grab people’s attention, create the desire for them to continue through the site and maintain that initial interest. Images and videos can be great aids to separate large blocks of text, as well as separating paragraphs out into more manageable chunks.

Increase the Wedge specialises in writing effective content for websites, blogs, social media and more. For more information, or to enquire about some content for your website, get in touch today.

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